So I was doing a complete marathon of A Heist with Markiplier when I fat-thumbed a random video being You’re a Cat?! (Cateral Damage) by a Gaming YouTuber called Seananners. It was pretty amazing, the first few seconds due to his awesome lecture about media which inspired me to make this lost since it fulfills a certain assignment quota. Anyway, his video reminded me a lot of an old lesson in class being about the relationship in the media between the viewers and the distributors. In Seananner’s (aka Adam Montoya) video, he discusses his little ‘revelation’ through the use of cats, cat ladies, etc.
Adam Montoya is a gaming youtuber that I fat-thumbed so I have little to no knowledge about his career. Anyway, I watched his video about his own ‘revelation’ or theory about the media. According to him, people who watch videos are cats being entertained by a cat lady with a cat toy. The videos are a form of cat toys that we entertain ourselves with. Naturally, people who make the videos or ‘cat toys’ are crazy cat ladies (his words not mine). As ‘cats’, we can choose to play with the ‘cat toy’ or go play with. If we are a certain breed of cat, we can choose to even antagonize a cat toy in our own way be it by either peeing in the corner or going to another ‘crazy cat lady’. Not to mention, we are cats who gathered in some sort of cat house (so many cats already). The amount of parallels is surprisingly enormous.
According to another video called Generation Like, we are people who ‘like’. Everyone has something they ‘like’. The audience or viewers ‘like’ what they see from creators. Creators either ‘like’ getting noticed by whatever sort of audience they have or just plain enjoy their own work. The owner of the platform like social media such as Youtube in this case, ‘like’ having a large number of participants using their platform. This is because they can earn from in ad revenue for both the creators or the platform workers. Overtime, thanks to the evolution of knowledge from the internet, the state of culture is the largest than it has ever been before thanks to its participants. From the audience or viewers, we all have our own ‘likes’ such as sports, TV, books, music, etc. What puts each individual audience member apart is their own combination of the ‘likes’ they have.
As already stated, there are many parallels to Seananner’s theory of us and media being similar to cats. The audience or viewers that use all have their own ‘likes’. What puts each individual audience member apart is their own combination of the ‘likes’ they have. This parallel being that we are the many different breeds of cats that ‘like or antagonize. The fact that we as ‘cats’ gather around a certain ‘cat toy’ is parallel to how we have our own combination of ‘likes’ that we invest our attention into. The ‘cat toys’ being the many forms of ‘likes’ and entertainment such as a certain TV show or a music genre we ‘like’ is the parallel here. The creators or distributors of the many forms of entertainment for us being the ‘crazy cat ladies’ that provide the ‘cat toys’ for the ‘cats’. Finally is the ‘cat house’ being the platforms that we all gather on such as YouTube or the Internet. There are many parallels to provide enough validity to his theory. Even this blog post is the ‘cat toy’ to a certain ‘crazy cat lady’ who also just happened to gather on this ‘cat house’.
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